One District One Product

District wise ODOP Products

Brand ODOP

Leadership

ODOP Schemes & Policies

MSME Schemes & Policies

ODOP E-MARKET

Common Facility Centres (CFCs)

Leadership

Yogi Adityanath

Hon'ble Chief Minister

Shri Bhupendra Chaudhary

Hon'ble Cabinet Minister of MSME

Shri Hansraj Vishwakarma

Hon'ble State Minister of MSME

Shri Shashi Prakash Goyal

Chief Secretary

Shri Shashi Bhushan Lal Susheel

Principal Secretary, MSME and Export Promotion

Shri K. Vijayendra Pandian

Commissioner of the Directorate of Industries

Brand ODOP

ODOP (One District One Product) is a transformative development initiative that identifies, revives, promotes, and scales the unique traditional products and industries of each district of Uttar Pradesh by empowering artisans, enabling entrepreneurship, preserving heritage, and connecting local excellence to global markets.

Rooted in Heritage | Empowering Artisans | Evolving Globally

PEOPLE

(Stakeholders)

The human ecosystem powering ODOP, that includes, Artisans, Weavers, Craftsmen, Farmers, MSMEs, SHGs & Women entrepreneurs, Traders & Exporters, Designers and Innovators, Government & Institutions, Buyers & Consumers.

“People at the heart of prosperity.”

HERITAGE

(Identity)

The traditional knowledge, craftsmanship, and cultural legacy unique to each district, that represents, GI-tagged products, Traditional crafts, Indigenous techniques, Cultural storytelling, and Regional pride.

"Preserving Uttar Pradesh's living traditions."

EMPOWERMENT

(Impact)

Strengthening livelihoods through policy support, finance, skilling, infrastructure, and market access, that represents, Skill development, Toolkits, Common Facility Centres, Financial assistance, Export promotion, Branding & packaging.

"Creating sustainable livelihoods."

INNOVATION

(Evolution)

Modernising traditional industries while retaining authenticity, that represents, Technology integration, Design intervention, E-commerce, Digital promotion, Modern packaging, Product diversification.

"Tradition adapting for the future."

GLOBAL CONNECT

(Achievement)

Taking district products from local clusters to national and international markets, that represents Exports, International exhibitions, Buyer-seller meets, Retail partnerships, Tourism integration.

"Local products with global recognition."

ODOP Schemes & Policies

Margin Money Scheme

Finance & Enterprise

The ODOP Margin Money Scheme provides financial support to artisans and entrepreneurs for establishing, upgrading, or expanding ODOP-related enterprises through subsidized margin money assistance, enabling easier access to institutional credit and self-employment opportunities.

Key Focus Areas

Enterprise establishment
Business expansion
Credit-linked subsidy
Employment generation
MSME support

View Scheme Details

Marketing DevelopmentAssistance Scheme

Branding & Market Access

The ODOP Marketing Development Assistance Scheme supports branding, packaging, exhibitions, trade fairs, buyer-seller meets, and promotional activities to enhance the visibility and market reach of ODOP products in domestic and international markets.

Key Focus Areas

Branding & packaging
Trade fairs & exhibitions
Market linkages
Export promotion
Buyer engagement

View Scheme Details

Training & Toolkit Scheme

Skill & Productivity

The ODOP Training and Toolkit Scheme focuses on upgrading artisan skills through structured training programmes and distribution of modern toolkits to improve productivity, product quality, and livelihood opportunities.

Key Focus Areas

Skill Development
Modern toolkits
Capacity building
Quality improvement
Youth & artisan training

View Scheme Details

Common Facility Centre(CFC) Scheme

Infrastructure & Technology

The ODOP Common Facility Centre Scheme establishes shared infrastructure and modern facilities for product clusters to support production, processing, testing, design, packaging, and technological advancement for artisans and enterprises.

Key Focus Areas

Common machinery & tools
Design & testing facilities
Technology integration
Cluster development
Production efficiency

View Scheme Details

MSME Schemes & Policies

Vishwakarma Shram Samman Yojana (VSSY)

Aims to strengthen the livelihood and improve the standard of living for traditional artisans (e.g., carpenters, tailors, barbers, potters, blacksmiths, cobblers, masons, basket weavers, washermen, goldsmiths, and halwai (confectioners)).

View Details & Apply

UP Technology Upgradation Scheme

The scheme offers financial assistance to micro and small enterprises (operating for 3+ years) for technology upgradation (e.g., quality improvement, energy efficiency, testing). Incentives for installing eco-friendly generators as per CAQM guidelines is also covered under the scheme.

View Details & Apply

Mukhyamantri Yuva Udyami Vikas Abhiyan (CM-YUVA)

Aims to establish 1 lac Micro units every year, totalling 10 lac micro units in 10 years, to boost employment for educated and trained youth in rural/urban areas. Covers manufacturing and service sectors.

View Details & Apply